Innovative and Creative Multimedia Technology (ICMT) Research Laboratory at Thai-Nichi Institute of Technology (TNI) in Thailand was established in 2015 to focus on research in the following fields:

• Image and Video Analysis
• Collaborative Learning, Systems, and Applications
• Information Technology Management
• Entertainment Management and Technology
• Digital Content Design and Application
• Color Research

Philosophy of TNI

Technology Promotion Association (Thailand-Japan), the TNI's founder, has been operated under the philosophy of "disseminating knowledge, building economic base" reflecting the clear direction and goal in the operation and services of TPA thoroughly over 35 years which as a bridge of technology dissemination on management and engineering from Japan to the Thai personnel widely, TPA has taken a major part in cultivating human resources to be competent in knowledge and skills in order to help develop the Kingdom's economy.

TNI establishing committee contemplated that the philosophy of TPA and TNI regarding organizational operation must be in accordance with each other in order to proliferate the value of activities and services and expand the servicing role by aiming TNI to be an academic institute focusing on creating and developing the Kingdom's personnel, a resource for creating new knowledge and a channel for disseminating knowledge to society, especially industrial sector. Therefore, the TNI philosophy for operation is for "Developing knowledge, enriching industry for economy and society"

Mission

"Thai-Nichi Institute of Technology is an academic institute which was established to be an academic and high-level specific vocational centre, a resource to develop the Kingdom's personnel in industrial technology and administration to be excellent in academic area, applying and disseminating knowledge to society by adhering virtue and social conscience"

Vision

Thai-Nichi wants to become one of the leading academic institutions in Thailand which provides high level of knowledge in specialized fields and produce highly qualified graduates in industrial and management technology who can adequately apply and disseminate those technologies to the society with integrity and accountability

Objectives of TNI

The objectives for establishing TNI is to provide education at undergraduate level focusing on technology, social sciences and humanities. The TNI's missions are teaching, producing graduates, conducting researches, providing academic services to society and maintaining arts and culture of the Kingdom which are :-

• to provide education at undergraduate and graduate levels in the fields of science, technology, social sciences and humanities by focusing on practice and theoretical knowledge,
• to be a leading academic institute in the area of research and development and to create modern knowledge continuously,
• to be the center of competent academics and consultants of the nation as well as to promote the cooperation of high level knowledge research, to strengthen the role of researchers in creating the enterprise and industry in Thailand,
• to transfer technology from Japan and other countries by linking the relationship with academic institutes, governmental and private organizations in Japan and other countries in order to create cooperation by exchanging in term of experts, research and development programs, educational trainings and study tours to other countries,
• to provide academic services to society such as short-term courses, trainings, consultancy for industrial entrepreneurs as well as the exchange of knowledge in technology to entrepreneurs, administrators, engineers and industrial technicians,
• to encourage activities which help preserve and arts and culture of Thailand and Japan.

TNI Graduates’ Key competences

• Skills based on the demand of Thai industry
• Practice and theory application
• Language skills, be able to communicate in Japanese and English
• Working for Thailand-Japan joint venture companies or Japanese investors
• Managing their own business

TNI Concept of Program Administration

Technology advancement has been rapidly changed; therefore, competency development of personnel according to the technological diversification has become significant. Therefore, TNI's concept of program administration focusing on the Competency-Based Education to prepare students for performing their job based on demand of entrepreneurs. The competency covers the following areas.

Technical Competency, which is the specific competency of every certain course. Every program aims their students to be practitioners and experts in applying theories, principles, concepts and technologies into their work through different teaching processes such as working in workshops, conducting projects, taking study tours and training for the entrepreneurs, inviting Thai and Japanese experts to share experiences and study tours to Japan, etc.

Managerial Competency, TNI provides basic knowledge and skills in business administration for entrepreneurs that can be applied in the levels of individual, group and organization, therefore, TNI graduates shall have high potentials for prospect careers.

Language Competency, TNI concerns about the significance of communication, knowledge and the exchange of knowledge and borderless technology. Therefore, TNI emphasizes language competency in speaking, reading and writing. Apart from English courses and elective courses, TNI students have language competency in English and Japanese business communication so that they can be competitive in labour market and have opportunity for continuing their further study in Japan and other countries.

Ethics and Human Relation Competency, TNI adds teamwork concept and ethics in performing their work in every program. TNI graduates can utilize their discretion to analyze and make decision in any operation by considering principles of rightfulness and justice.